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Grow Your SaaS Faster:

Choose Marketing Automation Tools

To Grow Your SaaS

SaaS Company A…100 Trials and ZERO customer conversions. No Growth.

Learn how SaaS Company B goes from No Growth to Skyrocketing growth in a few months with marketing automation!

SaaS Marketing Is Different

Download your FREE ebook on how to choose and benefit from marketing automation tools for your SaaS.

Everything you need to consider. Including often overlooked SaaS Specific considerations!

This 51-page ebook will cover:

  • What is SaaS marketing automation?
  • Ask, is automation right for your SaaS?
  • SaaS marketing lifecycle and your customers’ journey.
  • SaaS specific automation needs — Important!
  • Defining your needs.
  • Evaluation of best-of-breed and all-in-one tool suites.
Marketing automation is a critical part of all your lead generation and customer conversion efforts.

Why?

As the founder of Saturn Funnels, I talk to SaaS founders constantly. I hear countless stories about how they tried Google Ads, Facebook, LinkedIn, and cold email outreach driving to their home page or a free-trial landing page. I’ve asked them “How many trials did you generate?” and “How many of them became your customers?” “Zero” is the answer I hear all too often.

After a brief chat, it becomes clear why:

  1. The lead-flow is not ready to try their app, let alone become a customer.
  2. They have no marketing automation or a framework in place to nurture them to be ready.

— Greg Bardwell, CEO & Founder

No one becomes a customer of a SaaS now-a-day with one visit to your site. It takes 8-10 educational touches over months. This is the job of automation!

A SaaS business that does grow consistently is constantly engaging prospects, capturing leads, email nurturing, retargeting, and offering a lead magnets. This is all managed, measured, and executed with marketing automation.

To grow your SaaS you need AUTOMATED ENGAGEMENT – both timed and behavior-based are critical.

Yes! It seems like a lot when you are starting, but you can start small and build your processes over time for every step of your customer’s journey.  Marketing automation can make it easy and possible for you.

Here are two examples of  SaaS companies and how one fails and the other succeeds.

Company A:

Drives 100 people into a trial with Facebook ads. Sounds great, no doubt! But only 10 people did “something” and only three logged in more than once. Zero were converted to customers, but they spent $1,778. Again, Zero return on investment (ROI). What could have gone wrong? Well, none of their trials were engaged. Prospects felt like they were not ready because there was no “education.” Overall, they were not comfortable and did not trust the company.

Company B:

With targeted Facebook ads, they generated 100 leads with a lead magnet where they capture their email. Then over the next six months, these leads were nurtured with email marketing automation to educate and generate trust. Ultimately, 25 of those 100 went into free trials and 10 became paying customers. This same company also retargeted all the visitors and generated more leads driving down their overall cost of customer acquisition. Spending $2,000 in total and getting 20 customers. Definitely, a great ROI for most SaaS businesses.

In my years of working with SaaS founders, I hear Company A’s story week after week. Their most common denominator is they have no clear process on how to capture and nurture leads. Company B, on the other hand, is using a marketing automation platform and process to generate lead flow and trial flow to make happy users. They generated interest on their investment over time with better customer understanding (analytics) and more customers for less cost.

To truly systematically grow your SaaS, you have to have a framework to generate lead and customer flow and use marketing automation to capture, measure, and nurture your leads, trials, and customers. Be with them in their entire customer journey.

Here to help, 

Greg

Table Of Contents

HOW TO USE THIS GUIDE 

WHAT IS SAAS MARKETING AUTOMATION? 

What marketing automation is not? 

SALES AUTOMATION vs MARKETING AUTOMATION 

THE BENEFITS OF MARKETING AUTOMATION FOR SAAS 

The 5 Specific Ways Marketing Automation Provides Value 

Track Contacts

Maintain Consistency 

Lead Nurture

Create Reports 

Tracking Detailed Profiles 

What functions can marketing automation do for your SaaS 

Marketing automation has three key benefits 

IS MARKETING AUTOMATION RIGHT FOR YOUR SAAS? 

Let us define your early-stage Saas’ needs, first 

What are your short-term goals?

What should your Mid-term goals be 

Should you still have long-term goals 

How can you tell if you need marketing automation?

SaaS Marketing Tools Should Include: 

Email Automation 

SaaS Specific Consideration 

Analytic 

Important SaaS Analytics 

Forms: CTAs, Popups & Landing Pages

Funnel 

Personalization

All-in-one Marketing Solution 

So, is automation right for your SaaS?

No if… 

Yes if… 

SAAS MARKETING LIFECYCLE 

SaaS Lead Generation Marketing 

Problem/Pain Aware

Solution Aware 

Product Aware

Trial/Onboarding

Activation

Retain & Expand

COMMON FUNNELS

Typical Content Marketing Funnel

SAAS SPECIFIC MARKETING AUTOMATION

In-App Event Monitoring 

Increase Trials to Customer Conversion By 25%

Analyze For The “Aha Moment”

HOW TO FIND THE RIGHT MARKETING AUTOMATION PLATFORM?

Marketing Automation Platform (MAP)

All-in-one vs. Best-in-class 

All-in-one Marketing Automation Solution

Best Of Breed Marketing Automation Solution

So which is better? 

HOW TO EVALUATE A MARKETING AUTOMATION TOOL?

Define your short and long-term goals when choosing

All in one vs best in class platform

Conclusion